Honey, I Shrunk My Merch

Forgive the pun… but miniature items are trending BIG in 2025. Customers are loving small-scale items because they’re typically affordable, collectable, and feel exclusive (encouraging repeat purchases). Two-billion dollar company Miniverse has built their entire structure on mini brands, and big names are following suit. Brands like Ulta, Target, Miu Miu and Prada are just a few major brands dropping mini items right now.

And the numbers prove it: Hashtag #MiniBrands has over 1.6 billion views on TikTok, highlighting the viral popularity of miniature products, per Forbes.

For brands, investing in mini merch right now is a strategic move. Minis offer lower production cost and appeal to the impulse buyer (guilty 🙋‍♀️). If you’re looking for something new and unforgettable for your brand, this is your moment.