Dodgers × Health‑Ade Varsity Jacket Merch Activation at Dodgers Stadium

Key Elements of a Successful Brand Activation

With Health-Ade Kombucha available all season long at Dodgers Stadium, the brand needed to hit their merchandise marketing out of the park. Health-Ade came to Goodmerch looking for a custom merch solution that would stand out as a premium influencer gifting experience—and so the Dodgers × Health-Ade varsity jacket was born.

But we didn’t stop there. Because Health-Ade was inviting their content creators to a game, they needed a memorable brand activation to pair with their merch. We designed a patch station experience, complete with custom Dodgers and Health-Ade patches that creators could add to their custom varsity jackets and hats—all while lounging in their game suite, sipping on a Pink Lady Apple Kombucha.

We love an experiential marketing moment over here—and so do our clients. According to Limelight Platform, 91% of customers say they feel more optimistic about a brand after actively participating in a brand experience. In short: an interactive activation gets you noticed.

Why the Dodgers × Health‑Ade Collab Worked

Brand activations and experiential marketing campaigns have taken over the advertising space in 2025. One standout example: Glossier’s Black Cherry launch, featuring pop-up marketing, lip balm vending machines, photo booths, and charm bars—activations that resonated far beyond the product and earned them major awards.

At Goodmerch, we believe the merch is just the beginning. Experiences make branded merchandise more memorable, more shareable, and more effective. That’s why we specialize in creating merch-based brand experiences that stick—whether it's influencer kits, sticker bars, patch stations, or premium custom apparel. We know how to keep your brand top of mind.

All that to say: could it be that our Health-Ade influencer activation is the real reason the Dodgers are #1 in the West right now? We’re not saying no.

Let’s get started on your next influencer gift set—reach out and let’s build something unforgettable.