Game Highlights

With Health-Ade available all season long at Dodgers Stadium, the kombucha brand needed to hit their merch out of the park. Health-Ade came to Goodmerch looking for something unique to gift their content creators, and so the Dodgers x Health-Ade varsity jacket was born.

But we didn’t stop there. Because Health-Ade was inviting their influencers to a game, they needed a memorable experience to pair with their merch. We created custom patches that their creators were able to add to their jackets and hats themselves, all while in their game suite, sipping their Pink Lady Apple. We love an activation over here—and so do our clients. According to Limelight Platform data collection, 91% of customers confirmed they would feel more optimistic about a brand's product or service after actively participating in a brand activation or experience. In short, an activation gets you noticed.

Activations and experiential marketing have taken over the advertising space in 2025. Glossier’s Black Cherry launch earlier this year advertised with pop ups, lip balm vending machines, photo booths and charm bars—activations that connected with their audience beyond their product—and won them awards. Experiences make merch products more memorable and more effective, which is why we specialize in curating merch experiences that connect with your clients. Be it sticker bars, patch stations or a good kit, we know how to keep your brand top of mind.

All that to say: could it be that our Health-Ade collab is the reason the Dodgers are #1 in the West right now? We’re not saying no.